connecting with donors
A report published by the Charities Aid Foundation (CAF) found
that sophisticated donors want charities to demonstrate their
effectiveness and to adopt new forms of communication. The report
is based on a survey of over 200 CAF and non-CAF donors.
Some of the key findings to emerge from the survey were as
follows:
- charities should use new forms of communication to communicate
with donors, such as social networking and email, these being
viewed as more appropriate in a recession
- charities should be forging closer links with each other and
perhaps even thinking about partnering with one another
- nearly all the donors surveyed stated that charities should
demonstrate their efficiency to weather the recession and need to
ensure that they are showing the impact of their work to
donors
- the donors also recommended ideas which would help charities
secure new sources of income.
Follow the link to download the CAF report, 'How to Connect with
Donors'.
